![]() ![]() By the 1930s its Mobiloil had become one of the main brands. Vacuum Oil Company started selling lubricating oils in Europe in the late 19th century. Mobil outside of the United States Mobil UK ![]() Forbes launched revised versions of various guides in late 2009. In October 2009, ExxonMobil licensed the brand to Forbes magazine, which retitled the guide's various designations, e.g., Forbes Travel Guide, Forbes Five Stars, and so on. It rated businesses from one to five stars according to their assessed quality. The Mobil Guide was an annual book of hotel and restaurant recommendations based on a system developed by Mobil in 1958. These brands were discontinued in the 1980s, after the gasoline market had recovered. The stations were converted Mobil stations selling convenience store items in the station lobby, while the service bays were rented to customers for do-it-yourself auto repairs. Mobil rebranded numerous stations to the Hi-Val, Reelo and Sello discount gasoline brands after major price increases following the 1970s oil crisis made a significant number of consumers extremely price conscious. Mobil gas station Route 1, Saugus, Massachusetts, night view In Esso stations in Hong Kong and Singapore, the Mobil brand is used on fuel tanks, along with Esso. Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately. Esso is ExxonMobil's primary gasoline brand worldwide. Mobil stores have also made an increased presence in areas of Northwest Oregon and Southwest Washington.Įxxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey (both Exxon and Mobil brands are used from 2014), Pennsylvania, Texas (Mobil has a sizeable number of stations in Dallas and Houston), Louisiana (mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states. Growing in size in the Phoenix area from fewer than 5 stations to over 20. Mobil stores have made an increased presence in Arizona. ![]()
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